![]() ![]() The internal dimension includes organizational factors, also strengths and weaknesses, while the external dimension includes environmental factors, as well as opportunities and threats. The analysis has two dimensions: internal and external. ![]() SWOT is the acronym created from the initial letters of words that describe the characteristics of an organization’s resources and its environment. The SWOT analysis is a simple but powerful tool for sizing up an organization’s resource capabilities and deficiencies, its market opportunities, and the external threats to its future. It is a kind of diagnostic tool, often used at the very beginning of the process of defining future strategic plans. The SWOT analysis is commonly used in strategic management when building the strategy of a given organization.
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