Spotify’s controversial Discovery Mode is also expanding: being made “directly available for artists on select distributors” within its Spotify for Artists dashboard. It’s expanding its full-screen ‘Marquee’ ad units from the US to the UK and Australia, meaning artists and their teams in those countries will be able to use it. The company also talked about its latest advertising tools for artists and labels. They’ll be hubs where fans can pre-save albums – yes, native pre-saves on Spotify – as well as watch videos, pre-order merch, and preview tracklists. Spotify is also launching a feature called Countdown Pages that will be promoted within artists’ profiles as well as in its homepage feed. There was a big emphasis on tools for artists, including something we tipped in our prediction feature earlier this week: an expansion of short-form video on Spotify.Ī new feature called Spotify Clips will see artists able to add 30-second videos to their profiles and album pages, to talk about their new music and offer behind-the-scenes footage. Spotify held its ‘Stream On’ event in Los Angeles tonight, and while one of the big announcements leaked out early – its new TikTok-esque swipeable homepage – there was plenty of other news from the streaming service.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |